Gourmet Lab Brand Identity
To brand and promote a new gourmet delivery business. www.gourmetlab.ca
Branding, Graphic Design, Illustration,
Thesis Project
2015
Eating well is a concern to everybody who cares about their health, appearance, and overall self. By promoting and GOURMET LAB effectively, it will help those who want to better their eating habits but have no time or skills to actually adhere to that goal.
The task is to brand a whole new business that exists but has no brand identity, name, and web-site. The focus of this business is not to loose weight or diet, but to cater to the clientèle’s specific needs, be it gluten intolerance, vegan or being vegetarian. That can include people wanting to loose weight, or having a specific diet that they must follow for whatever reason. The premise of this business is mainly based on convenience and health. GOURMET LAB wants to deliver ready made custom meals for that day to customers who don’t have time to cook for themselves.
