Zoë's Rebrand
Rebranding of an existing cafe.
Branding, Graphic Design, Packaging,
2015
The objective of this project was to re-design an existing brand. I chose Zoë's Toronto bakery and cafe. Having been to the restaurant/cafe several times, always left me with a desire to redo the branding of this establishment.
Stepping away from the existing brands theme, I decided to go for something clean and simple. A black and white colour palette was chosen for its minimalistic feel, while accentuating the food of the establishment. I wanted to add consistency to the brand, creating a full brand guideline.
The goal was to keep the casual atmosphere of the restaurant.
— Previous logo
